Apple (NASDAQ:AAPL) CEO Tim Cook said that from a young age he was conscious of making money by delivering newspapers early in the morning and grilling meat for a bakery. International Untold stories about Tim Cook: Used to deliver newspapers, grill meat to make money when he was 13 years old, received a fateful call that changed his whole life Thach Thao • {Published date}Apple CEO Tim Cook said that since he was young, he consciously made money by delivering newspapers early in the morning and grilling meat for the bakery.
Recently, Apple CEO - Tim Cook - shared a lot about his personal life and career during an appearance on a podcast with artist Dua Lipa broadcast on BBC.
He was born into a normal family. Mom worked as a salesperson in a pharmacy, dad worked in a shipyard. "It was they who really taught me the value of hard work," the Apple CEO shared.
That's why, from a young age, he consciously made money by delivering newspapers early in the morning and working as a griller at a sandwich shop to earn money for college.
After graduating from Robertsdale High School in Alabama in 1978, Tim Cook entered Auburn University and earned a bachelor's degree in industrial engineering in 1982. In 1988, he received a master's degree in Business Administration from Duke University.
Tim Cook also said he can do any job, as long as it's legitimate and makes money. Especially after Dad was fired from the shipyard. After graduating from Auburn University, he spent 12 years working at IBM (NYSE: IBM).
A life-changing call
In 1998, he met Steve Jobs while working as a supply specialist at Compaq Computer, the world's largest computer supplier at that time.
One day, he suddenly received an invitation to work at Apple. Even though the "defective apple" at that time was too small compared to Compaq, he still agreed to talk to Steve Jobs.
At that time, Jobs had just returned to Apple after more than a decade of leaving. The company was on the verge of collapse and had just begun its journey to recovery. The legendary iMac was not yet born and the iPod would take several more years to hit the shelves. Considering joining the "defective apple" company with Tim Cook is not as easy as it is now.
However, Cook saw it as an opportunity to talk to the originator of the entire industry he was pursuing. He has always believed that following the crowd is never a good thing, and Jobs showed himself doing things completely different. During the meeting, Jobs soon described to Cook the machine that would later be named iMac.
It only took a few minutes for Cook to be convinced by the strategy and vision of the Apple "captain". He himself was surprised by his decision.
Besides Jobs's personal charisma, Cook described what he observed during that meeting: "There was a light in his eyes that I had never seen in any CEO. Jobs's special ability was does things beyond conventional thinking. He focuses on the customer, not just the machine."
On August 11, 2011, Tim Cook received a phone call that changed his whole life. When he picked up the phone, Steve Jobs was on the other end of the line inviting him to visit his home in Palo Alto. Jobs is being treated for pancreatic cancer and recently underwent liver transplant surgery. He was very weak and needed to find someone to take charge of Apple.
Cook was officially appointed CEO of Apple on August 25, 2011. In fact, Apple was soon preparing to welcome Cook to take on this position. So did Cook's own preparations. Every element of his career and life later became key to running Apple.
When asked about Steve Jobs, Cook said that "Steve is the original" and only he could create Apple. This CEO also asserted that "If Steve Jobs were still alive, he would still be CEO."
In the past year, Apple has tried to connect customers in more markets such as opening its first store in India; opening more stores in markets such as Korea, China and the UK. Besides, the move to open online Apple stores in Vietnam and Chile is also a highlight.
In its fourth quarter 2023 business results report, Apple achieved record revenue in India, as well as quarterly records in several countries including Brazil, Canada, France, Indonesia, Mexico, Philippines, Saudi Arabia, and Turkey. Ky, UAE, Vietnam.
At the end of the fourth quarter, Apple's net profit reached 22.9 billion USD. In the same period last year, this figure reached 20.7 billion USD, EPS was 1.29 USD/share. The iPhone maker reported revenue of $383.3 billion for the full fiscal year (October 2022 - September 2023), down about 3% from the previous year. Fourth quarter revenue decreased nearly 1% compared to the third quarter.
Apple's iPhone sales correlated with Wall Street expectations and inched up 2% year over year. This is the only hardware product line that recorded growth in the fourth quarter. CEO Tim Cook said the iPhone 15 recorded more positive results than the iPhone 14.
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